Data Science Archives - In Marketing We Trust

Machine learning for internal link structure prioritises conversions for Expedia

by imwtnew | May 8, 2023

Our objective was to deliver a tailored long-term solution to a large-scale issue of internal link errors What we did The specialists from In Marketing We Trust’s technical SEO team, designed a dynamic, automated solution to provide ongoing updates to the internal...

Increasing return on ad spend to 5231% by defining the best paid media channels

by imwtnew | Apr 25, 2023

RewardPay was unable to determine which customers were the highest users of their platform, who was creating the most value, and driving the highest quality leads. What we did Creating simple ETL (extract, transform, load) processes allowed us to copy data from...

Machine learning for internal link structure prioritises conversions for Expedia

Increasing return on ad spend to 5231% by defining the best paid media channels

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