Google Analytics

We are a leading Google Analytics partner and certified across all Google products.

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Google Analytics - Google Marketing Platform Partner

Turn your website users into paying customers with Google Analytics. We provide comprehensive analytics audits, implementation, advanced analysis and training so you know where to invest your budget and get a greater return.

Google Analytics 360

If you’re drowning in data and hitting your data limit each month, it’s time for Google Analytics 360. We help enterprises strategise, audit and implement GA360, so you can get more features, integrations and data with less sampling and better insights.

Google Product Integration

GA360 means more integrations with the Google Marketing Platform and third parties. As a Google Marketing Platform partner we can help you get setup with Google Ads, Google Display & Video 360 and Google Optimize along with turnkey integrations including Salesforce Marketing Cloud and Sales Cloud.

Google Analytics enables us to import data from custom data sources but GA360 also has query-time import. This means, we can view historic data and new imported data, even if the import was changed or updated after the data was originally collected.

Audiences

Audiences are how we pass users between Google Marketing Platform tools. This includes sharing an audience with Google Ads or Google Optimize. Using audience definitions helps us more accurately target and remarket to your users.

Hit-Level Data

Hit-level data can be automatically transferred to Google BigQuery. This allows us to conduct a more complex analysis of your dataset. If you want to define your customer journey, view user behaviour across multiple sessions or join external data sources, we recommend using Google BigQuery in conjunction with GA360.

Advanced Reporting

More advanced reporting is available for 360 users, including Advanced Analysis and Data-Driven Attribution. Enhanced custom funnel reporting options are also available. This means, more advanced flow reporting for on-site actions across users and sessions. Advanced reporting is helpful in visualising multiple conversion paths through your website so you can create happier customers and healthier profits.

Google Analytics Training

Learn essential analytics principles to better understand your metrics. Our Analytics experts can further develop your knowledge, no matter your starting point.

We can provide comprehensive Google Analytics training or simply work with your team to show you how to make minor changes and necessary updates while we take care of the rest.

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Speak to us today to find out how we can help with Google Analytics.

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Always willing to help and offer advice and has even offered fantastic training. We don’t feel like a client, we feel that we work together as they are passionate about what they do in order for us to achieve our business goals. IMWT staff is highly skilled and are experts in their field.

I especially appreciate that IMWT are so proactive in ensuring that we are kept up to date with reporting and have been a major help with migration. One of the best agencies we’ve worked with. Cecilia is wonderful! Very easy to bounce ideas off, will offer advice and is not afraid to give constructive criticism which we need at times. We’ve been low in staff numbers and when we express this to Cecilia, she has always been quick to offer help from their end – pulls in resources from everywhere to ensure we meet our deadlines.

Rachelle DDigital Marketing Coordinator, Globus Family of Brands

We engaged IMWT a few months ago after considering a few different digital agencies. They stood out from the crowd as they didn’t just tell us how we should spend our marketing budget but more importantly what the return would be. IMWT provided us with an impressive proposal that included a detailed forecast of the results we could expect and so far they’ve exceeded this!

We’ve really enjoyed working with the team of digital experts at IMWT who’ve gone above and beyond to help us achieve our objectives.

Lucy BHead of Marketing, Geo Workforce Solutions

I worked with IMWT on a number of very diverse projects and was impressed by the variety of skills and expertise IMWT brought to the table. IMWT really took the time to understand our business and our needs, and delivered some highly effective solutions as a result.

Antje LMarketing Manager International, Columbus Direct